“Risks Associated with Social Media – The Need For Appropriate Social Media Policies”
Facebook, LinkedIn, Twitter, and numerous other social media outlets have become enormously popular in recent years, both socially and for business purposes. Indeed, a social media strategy has quickly become a part of many business plans. Despite the many positives with these technological advances, there are many risks to businesses when employees utilize such tools. For example, employees may use social media to make inappropriate comments that, rightly or wrongly, bring negative publicity to the employing company. In addition, employee use of social media may create exposure to potential liability for things such as unlawful harassment, defamation, invasion of privacy, retaliation, discrimination, and misappropriating trade secrets and other confidential information. To help manage these risks, a company should implement an effective social media policy and educate its employees on the parameters of the policy.
Topics for this presentation include identifying social media, identifying ways in which social media can undermine a company’s reputation, identifying ways in which social media can expose a company to potential liability, and developing policies that help reduce the risks associated with the use of social media.
Legal Academy: Full-Day Seminar
Learn about the latest legal updates along with the best employment practices!
DATE: Tuesday, February 28, 2012
TIME: 7:30 am – 5:00 pm
LOCATION: Gannett/USA Today Building, First Amendment Dining Room – 7950 Jones Branch Drive, McLean, VA 22107
PARKING/DIRECTIONS: Please park on level P2 (follow signs to Service/Employee Entrance or Event parking)

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Whether it is responding to an employee complaint, a customer complaint, a government investigation, or some other issue, it seems that companies are devoting more time and resources to conducting investigations. The appropriateness of the company’s response can potentially help the company avoid liability, maintain a customer relationship, and protect its image, among other things. Thus, it is important to develop appropriate procedures for conducting investigations.